About The Memo

The Memo is a short daily brief on AI and marketing, written for the person who runs the budget rather than the person who runs the conference circuit. One development per story. What it costs, who it touches, what to do. Five minutes, then back to work.

Why a memo

This publication started as the note we kept for ourselves: every morning, a few lines on the one platform change or tool release that actually deserved attention that day, and the action it pointed to. The note turned out to be more useful than the feeds it replaced, so we started publishing it. The name is the format. A memo is short, dated, and ends with a decision.

The shape of an edition

Every story runs the same three beats. First the development itself, in plain English with the numbers attached. Then the consequence: whose spend, whose traffic, whose workflow it touches. Then a position. We commit to a read on whether it matters and what the sensible response is, because a brief that hedges is just a longer feed.

Standards of the desk

• We pay for what we judge. Software verdicts come from plan tiers we bought ourselves, not vendor demos or press seats, and the parts that broke stay in the write-up.
• Nobody signs the stories. The Memo publishes as one desk. A small independent team, no personal brands attached, no other business behind the curtain.
• Dates on everything. Prices, limits and claims are checked against primary sources and stamped, and articles get re-checked instead of quietly rotting.
• Opinions are the product. If a launch is hype we say skip it. If the cheaper plan is the right plan we say that, whatever it does to a commission.

How the lights stay on

Banner placements. Some carry partner links, and a signup through one can pay this site a commission at no extra cost to you. That is the entire business model. The writing itself sells nothing, no story exists because a vendor wanted it to, and no partner sees a verdict before you do. The mechanics live on the affiliate disclosure page.

Reaching the desk

The fastest way to reach the desk is replying to any edition. Corrections get fixed fast and noted, because a brief you cannot trust is not brief, it is just wrong.