Vol. I · No. 095Thursday, November 5, 2026Free edition
The Memo

Where marketing meets AI, decoded every morning

Topic

Growth & Lead Gen

Funnels, CRM, automation and follow-up that turn attention into booked revenue.

Briefings
6
Latest
Oct 6, 2026
Growth & Lead Gen
Lead storyGrowth & Lead Genbriefing

TikTok Lead Agent: should you approve a pilot?

TikTok is testing AI lead qualification in messages and websites. Use this approval sheet to check eligibility, answer quality and the sales handoff.

Oct 6, 2026 · 3 min read

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Marketing attribution for small business: a simple setup
Growth & Lead Genguide

Marketing attribution for small business: a simple setup

Marketing attribution for small business, explained without a data team: track where customers came from and which spending produces sales.

Jul 23, 2026 · 9 min read
Reddit fights AI spam, Google widens data: July 7 brief
Growth & Lead Genbriefing

Reddit fights AI spam, Google widens data: July 7 brief

Reddit tightened AI spam filters, Google widened Search data use, Conair tested AI video ads, and Microsoft reset work around AI.

Jul 7, 2026 · 5 min read
Google reviews vanish, Microsoft tests PMax: July 4 brief
Growth & Lead Genbriefing

Google reviews vanish, Microsoft tests PMax: July 4 brief

Google reviews went missing for local businesses, Microsoft opened PMax testing, and hotel advertisers got a September deadline.

Jul 4, 2026 · 5 min read
Why your emails hit spam now, and the 2026 fix
Growth & Lead Genguide

Why your emails hit spam now, and the 2026 fix

Gmail, Yahoo and Outlook now auto-reject bulk mail that fails authentication. This plain-English setup lands your newsletters in the inbox.

The move. Set up SPF, DKIM and DMARC on your sending domain, add one-click unsubscribe, keep spam complaints under 0.1%. Skip the first three and bulk mail now bounces outright.

Jul 2, 2026 · 6 min read
The asset AI cannot take: a brand people search by name
Growth & Lead Genguide

The asset AI cannot take: a brand people search by name

AI answers are swallowing generic search. The one stream they cannot intercept is people searching for you by name. How to build it on a small budget.

The move. Build demand for your name, not just your category. Branded search, a clean owned first screen, being known. That is the traffic AI cannot answer for you.

Jul 2, 2026 · 5 min read