Topic
Growth & Lead Gen
Funnels, CRM, automation and follow-up that turn attention into booked revenue.
- Briefings
- 5
- Latest
- Jul 23, 2026
Marketing attribution for small business: a simple setup
Marketing attribution for small business, explained without a data team: track where customers came from and which spending produces sales.
Jul 23, 2026 · 9 min read
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Google reviews vanish, Microsoft tests PMax: July 4 brief
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Why your emails hit spam now, and the 2026 fix
Gmail, Yahoo and Outlook now auto-reject bulk mail that fails authentication. This plain-English setup lands your newsletters in the inbox.
The move. Set up SPF, DKIM and DMARC on your sending domain, add one-click unsubscribe, keep spam complaints under 0.1%. Skip the first three and bulk mail now bounces outright.
The asset AI cannot take: a brand people search by name
AI answers are swallowing generic search. The one stream they cannot intercept is people searching for you by name. How to build it on a small budget.
The move. Build demand for your name, not just your category. Branded search, a clean owned first screen, being known. That is the traffic AI cannot answer for you.