Topic
Ad Platforms
What is shifting inside Meta, Google and TikTok ads and where the money goes.
- Briefings
- 8
- Latest
- Jul 31, 2026
Snapchat connects leads, DeepSeek upgrades: July 31 brief
Snapchat connects ads to HubSpot, DeepSeek upgrades its low-cost AI model, Reddit ads accelerate, and Anthropic exposes an agent safety failure.
Jul 31, 2026 · 4 min read
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ChatGPT chases sales, Claude exposes shares: July 28 brief
ChatGPT ads learn to chase sales, Claude share links surface in Google, and Threads puts Meta AI into messages in the July 28 business brief.
TikTok ads for local business: the 2026 test plan
TikTok ads for local business can reach nearby buyers, but tight targeting and weak tracking burn cash. Use this 2026 test plan before spending.
Google ads surge, Runway routes media: July 24 brief
Google's ad business grows with AI, Runway automates media-model choices, and Flux 3 joins video with sound in the July 24 operator brief.
ChatGPT prices ads, YouTube draws a line: July 20 brief
ChatGPT publishes ad bids, YouTube tightens its AI video line, and Kimi brings an AI agent to the desktop in the July 20 business brief.
Google Performance Max for small business: 2026 setup
Google Performance Max for small business, explained plainly: when to use it, how to set it up, and which controls protect your ad budget.
Meta Advantage+ is the default now. Here is your move
Meta's AI now owns targeting, placements and budget by default after the February 2026 merge of manual and Advantage+. What you still control.
The move. AI now owns your targeting and budget. Put your energy into creative and exclusions, the two levers you still control.
Google Ads quietly handed you back three controls
Google's AI-run Performance Max was a black box. In 2026 you can see search terms, block placements and add negatives. Here is how to use all three.
The move. Turn on the three controls Google added: campaign negatives, account-level placement exclusions, and the search terms report. Then watch your brand spend.